Log Off.
For Gen Z, Log Off is the screen-time app to take back your time and un-rot your brain. Unlike limits that are easily ignored, log off limits can’t be impulsively skipped. You choose when distracting apps are blocked and how many breaks you get, then Log Off forces you to stick to it. The more you log off, the more your forest grows, making it more addictive to stay off your phone than on it.
It’s not a chore.
Another app to download? Another metric to keep track of? Another thing to do?
Log Off is not another item to add to your to-do list; we made it to add more time for you to check things off. When you stop scrolling and look up from your phone, you’re reminded what parts of your life need attention more than any reels or viral trends do.
(This ad prompted an increase installs 46% and dropped Cost Per Subscriber 41%)
We taught Ben Franklin
About Smartphones.
What would one of the greatest inventors of our time have to say about the way we use our smartphones? Would he be impressed by the tech, and let down by its use? Would he say we’re using it to its greatest potential?
We brought back the First American to ask him ourselves.
That Didn’t HAppen.
There are tons of ways to measure intangibles like happiness and success. Some measure it through love, others through money, but regardless, people always seem to ask, how did they get there?
We don’t know for sure, either, but we can cross out one option: Scrolling.
Client’s version
Original proposal