whatever you do :30

A man is working on his car in the Crafted Series Denim Chorecoat. He plugs a wire into  place with a satisfying “click.” Cut to a different man at a desk in an office, wearing Rigby Dungaree Pants. CU of his hand clicking his mouse.

VO: ‍ ‍For clicking.‍ ‍

Cut to a construction worker mixing cement, wearing the Hi-Vis Mesh Class 2 vest. Cut to a baker in a kitchen mixing dough, wearing the Firm Duck Apron.

Carhartt Spec Ad

2026

VO: ‍ ‍Mixing.‍ ‍

Cut to a painter using a rolling brush on the exterior of a house, wearing Crafted Series Drill Painter Overalls. Cut to a film director watching on set, wearing a Carhartt ‘47 hat.

VO: ‍ ‍Rolling.‍ ‍

Cut to a person panning for gold in Shoreline Waterproof Overalls. Cut to an art teacher sifting through colorful beads with her student. She’s wearing Force Ripstop Shortalls.

VO: Sifting.‍ ‍

Cut to two scientists wearing FR Twill Coveralls. An object flies past them in a tube, and one writes notes on a clipboard. Cut to an outdoorsman wearing Gilmore Hiking Boots and following animal tracks.

VO: Tracking.‍ ‍

Cut to a tailor measuring a client while wearing the Firm Duck Waist Apron. Cut to a nurse in the Crossflex Scrub Top, sewing up a patient’s wound.

VO: Stitching.‍ ‍

‍ ‍You get the idea. Carhartt is for working.

‍ ‍Whatever you do, Carhartt is for you.‍ ‍

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Spec Ad: Smartly.io