Arby’s is missing something.

Think of an Arby’s menu right now. List every item you can on it. Fine, tell me your favorite item. Just one.

You can’t, right? That’s because Arby’s doesn’t have a trademark menu item. McDonald’s has the Big Mac, Burger King has the Whopper, even Wendy’s has the Baconator. So, Arby’s needs another way to distinguish themselves from the pack.

Arby’s: We have the meats, not the beef