TOM: Who is this?
JIMMY: We had to sell some ad space at work to make ends meet. BAD AD: GET BETTER COVERAGE AT HALF THE PRICE OF YOUR CURRENT PLAN!
JIMMY: As I was saying, we unfortunately have to let you go-
BAD AD: THAT’S NOT ALL! SWITCH CARRIERS TODAY AND WE’LL UPGRADE YOUR-
Tom is speechless. Jimmy turns to the ad, annoyed, and tries to shut it down.
JIMMY: Not a good time, man! Not a good time.
The screen blurs, but we can see that Jimmy and Tom are still seated, listening to Bad Ad. The Smartly.io logo overlays the scene.
VO: Right place, wrong time? Smartly can fix that.
Smartly: Know what works. And why.
Cut back to the wide shot at Jimmy’s desk. Jimmy and Tom watch in awe as Bad Ad’s mouth hangs open, spewing terms & conditions at rapid fire.
BAD AD: TAXES & FEES NOT INCLUDED IN UPRONT PAYMENT. PROMOTIONAL
RATE VALID FOR THE FIRST 3 MONTHS ONLY; THEN FULL-PRICE PLAN OPTIONS AVAILABLE.
Tom turns to Jimmy and they talk over Bad Ad’s spewing.
TOM: How’s he do that?
JIMMY: Pretty good, right?
BAd timing :30
We open inside a C-Suite office. A young employee, TOM, sits across from his boss, JIMMY, who is about to let him go from his sales role.
JIMMY: Listen, you’re just not hitting your call quotas lately.
TOM: I don’t get phone service at my desk! JIMMY: Right, but as you know, we have some restructuring ahead-
BAD AD (O.S.): TIRED OF SPOTTY SERVICE WHEN YOU NEED IT MOST?
We cut to a wide angle, revealing BAD AD, a guy wearing jet black sunglasses, a neon green shirt & visor with spiked hair sprouting out of the top. Bad Ad is an obnoxious human ad sitting next to Jimmy.
Smartly.io Spec Ad
2026